Most importantly, do not send people to social media pages that will reflect badly on your brand or professionalism.It will also keep your email signature neat and uncluttered Don’t use text hyperlinks where you can use icons instead, they take less space and drive more clicks.Don’t stifle your email signature with too many icon options.If you have 1 or 2 major social media pages that generate sales, consider giving them a bigger presence with social media buttons or a call to action banner instead of icons – to encouraging people to visit there (you can use Wisestamp editor right now to create a signature with a banner or social media buttons in less than 5 minutes).Include only those social media channels that you know or believe will push your business bottom line.Ensure that each link is embedded correctly to the right social media icon (things can get messy sometimes).Include only the icons for the platforms you’re actively engaged in.Use social media links to keep your contacts and target market engaged by updating them about your current activities, and promotional sale events. If you’re a freelancer, you should send people to your personal social media channels where you have your work and expertise displayed. If you’re a business owner or professional working for a company you should use social media links to send your recipients to your company’s account on those social media platforms to show your company’s presence, activities, and marketing.
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How to use social media icons the right way
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